Tuesday, March 11, 2008

jhankarBeats

No, not talking about the movie.

It has been 1.5 years since jhankarBeats was born. I founded it to primarily fill in the void in India whereby emerging artists could showcase their talents to a global audience. It has been an open, free platform so far in which we have taken measures to protect the copyright issues on behalf of the artists. The reason partly was the frustration I felt at many of the contests on television in which a singer was expected to dance on stage. That was ridiculous. I felt it was unnecessarily filtering out a lot of good talent who without these dancing gimmicks could have made it to the top. With the broadband penetration in India, online platforms are certainly more accessible now. So why not allow the neighborhood talent to surface and help expose them to a global audience, NRIs et al. Therefore jhankarBeats.

A number of interesting musical compositions have emerged. Going by the feedback received, the group Pralay stands out. Their song Sawariya has been a chart topper. Meera Manohar, an independent artist based in the Bay Area has received a lot of applause. It feels great to hear such feedback and many a time, have felt it is a privilege that these artists chose to associate with jhankarBeats. A number of terrific talents have helped shape JB : The song Nadiya by Aurko, the Bengali number Nagar Ratri were remarkable to say the least. The going has been a bit slow but jhankarBeats will be trying its best to bring these talents to the world at large.

If you guys can lend your support, would be super. Simply asking for moral support - if you can help spread the word, pass on the information to any artist friends you might have or even try and upload a song you have sung. You can join the orkut community for jhankarBeats too.

We feel jhankarBeats is growing. It survived pretty much on its own once some good artists uploaded their songs. Unlike other ventures which tend to focus on a single genre like rock/metal, JB additionally targets and caters to some serious listeners and almost all forms of Indian or South Asian music. I believe that has set us apart from the others in this segment.

Have no idea where things might ultimately end up. But am convinced that somehow JB has braved the initial rough waters. Today. It would be great to have your inputs on jhankarBeats.

jhankarBeats is looking for smart marketing people and web developers to join the team. Let us know if you are interested in a fast-paced, challenging Web 3.0 startup!

Happy humming and listening...

2 comments:

Anonymous said...

Hey anand, chkd ur site out. think it is a great effort. Loved savariya..wow amazing song ya. ur blog is damn interestin. accidentally stumbled upon ur blog..now have somethin interestin to rd for my wkend....what else r u upto? i will surely tell my frnds abt jhankarbeats.com. great effort. luv!

Anonymous said...

Heyy Anand, the site is very impressive. It is great, what all u have done and i will pray for your success. Mashaallah, that song was mind blowing. I am very impressed by your efforts and how many things you handle...so what is the next surprise you have? I feel sure this is not the end to your list of talents... =) what is next? Hugs.